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Description
The Road to LuxuryCondition: BRAND NEW ISBN: 9781119741312 Year: 2021 Publisher: John Wiley & Sons (Asia) Pages: 512 Description: Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a
Condition: BRAND NEWISBN: 9781119741312
Year: 2021
Publisher: John Wiley & Sons (Asia)
Pages: 512
Description:
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field
The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.
Readers will also benefit from the inclusion of:
An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China
The creation of savoir faire and business plan competitions in the luxury industry
LVMH's sponsoring of Viva Technology
Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.
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4.2 ★★★★★
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Product Reviews
★★★★★ 5
Great product, Great price
Style: Mix, Style: Mix
I was a bit skeptical of this toy for the price especially since there were two of them. It is however it is a fantastic product, great quality and it won't deform. Perfect for medium-large dogs may be a bit too big for small dogs but if they are active then it should be fine. It makes a crinkly sound and has a small squeaker so if you want your dog to play and not make a lot of noise this is a good toy. It is soft and good for dogs to chew on so there is no risk of damaging teeth. It is easy to clean. Lastly what you see in picture is what your going to get it looks fantastic. All and all of you want a humorous to that isn't just a novelty I would highly suggest this.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 4, 2024
★★★★★ 5
Our pup loves a cold one!
Style: Mix
Our pup (dog) loves these! Something about the crinkle noise. We had gotten a four pack at Christmas and we’re needing to replace them because they had just gotten so dirty and gross even after washing them. We were so happy to find them and will definitely be purchasing some more in the near future! It’s good quality especially if it lasted 6 months for our dog! The appearance is just like the picture! And they are soft! They are perfect for our 50 pound Shepard mix dog.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 2, 2024
★★★★★ 5
Too Cute!
Style: Mix
Nice quality, really cute!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 11, 2025
★★★★★ 4
May not last but worth the purchase
Style: Mix, Style: Mix
Furbaby loves them. I’m not sure how long they’ll last, but we will see. Giving 4 stars because the puplight squeaker doesn’t work.
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Reviewed in the United States on December 19, 2025
★★★★★ 5
Funny and perfect for puppy’s
Style: Mix
Got these for my dad’s puppy. I can’t wait to see his face when he opens it on Christmas. They feel durable and have a nice noise when the pup plays with it. Absolutely love them! Extremely funny and fun for the pup:)
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 23, 2025
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