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Description
Advertising of Massey-Harris Ferguson and Massey Ferguson - SignedDiscover the visual and marketing history behind three iconic agricultural brands in John Farnworths The Advertising of Massey Harris, Ferguson and Massey Ferguson. This detailed volume collects advertisements, posters, brochures and campaign copy that trace how Massey Harris, Ferguson and later Massey Ferguson shaped public perception of tractors and farm machinery. Illustrated with period artwork and accompanied by expert commentary, the book
Discover the visual and marketing history behind three iconic agricultural brands in John Farnworth’s The Advertising of Massey-Harris, Ferguson and Massey Ferguson. This detailed volume collects advertisements, posters, brochures and campaign copy that trace how Massey-Harris, Ferguson and later Massey Ferguson shaped public perception of tractors and farm machinery. Illustrated with period artwork and accompanied by expert commentary, the book explores brand strategy, product positioning, and the evolution of rural advertising from early print to mid-20th century campaigns.
Ideal for advertising historians, tractor collectors, museum curators and anyone interested in the history of agribusiness marketing. Includes high-quality reproductions and contextual analysis that link visual design to changing technology and market needs in agriculture.
Condition: Very Good
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