Executive Summary
Your concept at a glance
Shipping Estimate
USA
- USA
- CAN
- USA
- CAN
Ships within 48 hours · Estimated delivery Jul 7 - Jul 12
Promo Codes Available:
For Your Every Summer RSVP, with Code: SUMMER15
Description
Biggby Coffee Franchise Business Plan 2026 UpdatedWhat Does the Biggby Coffee Franchise Business Plan Contain? This instant download includes a complete, editable franchise unit business plan in Microsoft Word, designed specifically for a coffee shop franchise startup guide. [dynamic_pic1] Executive Summary Your concept at a glance [dynamic_pic2] Products & Services What you sell and why [dynamic_pic3] Market Analysis Market size and rivals [dynamic_pic4] Marketing & Sales Plan Channels, promotions,
What Does the Biggby Coffee Franchise Business Plan Contain?
This instant download includes a complete, editable franchise unit business plan in Microsoft Word, designed specifically for a coffee shop franchise startup guide.
Products & Services
What you sell and why
Market Analysis
Market size and rivals
Marketing & Sales Plan
Channels, promotions, conversions
Management & Organization
Team roles and org chart
Financial Plan & Metrics
P&L cash flow break-even
Editable in Word, Docs & Pages
Edit fast on any device
What Is Included
All core chapters included
Six Questions Your Biggby Coffee Franchise Business Plan Must Answer
We built this coffee shop franchise business plan word document using our own research into the steps to opening a coffee shop franchise. All six chapters are pre-populated with data specific to a high-volume unit model, projecting over $1.7 million in first-year revenue with a 3-year payback period. The entire document is fully editable in Microsoft Word, so you can adapt the plan to your exact location, funding, and operational strategy.
Question 1: What is the core business case for this franchise unit?
The business case centers on opening a high-volume coffee shop in a prime, high-traffic urban development anchored by a major medical center. The unit will use a double-lane drive-thru to maximize speed and convenience for commuters and healthcare professionals, while its welcoming brand culture and pet-friendly patio will attract local families and residents, creating a community hub.
Key Success Factors
- Prime real estate in a high-density, mixed-use development
- High-throughput model with a double-lane drive-thru
- Strong value proposition combining speed with a 'third-place' experience
- Hyper-local marketing focused on community integration
[dynamic_pic9]
Question 2: What does the franchise unit sell and why will customers buy it?
The unit sells a full menu of specialty espresso drinks, brewed coffee, frozen drinks, and complementary food and pastries. Customers will choose this location for its combination of speed, quality, and an approachable, non-corporate atmosphere. The brand's signature culture offers a welcoming 'third-place' experience, while the efficient drive-thru and mobile ordering provide the convenience that busy commuters and professionals demand.
Core Offerings
- Espresso Drinks: Projected to be the largest revenue source at $600,000 in the first year.
- Food and Pastries: High-margin add-ons to increase average ticket size.
- Brewed Coffee & Frozen Drinks: Core products catering to diverse customer preferences.
- Convenience: A key value driver delivered via mobile ordering and a fast drive-thru.
[dynamic_pic10]
Question 3: Who are the target customers and what is the local market opportunity?
The primary target customers are healthcare professionals from the nearby medical center, urban commuters living and working in the development, and young families from the surrounding residential areas. The market analysis template for coffee shops shows a significant opportunity driven by the high daytime population and traffic counts, with a clear need for a high-quality, convenient coffee option that also serves as a community gathering spot.
Primary Customer Segments
- Healthcare Professionals: Seeking quick service and loyalty incentives.
- Urban Commuters: Demanding speed and efficiency during peak morning hours.
- Local Families and Residents: Looking for a pet-friendly, neighborhood-oriented destination.
- Students and Faculty: From nearby schools, targeted via local partnerships.
[dynamic_pic11]
Question 4: How will the unit attract and retain customers?
Customer acquisition will be driven by a hyper-local marketing strategy focused on community integration, supported by the brand's 3% marketing fund contribution. Key tactics include partnerships with the local medical center to offer a 'Community Hero' discount, a presence at the local farmers market, and collaborations with nearby schools. Customer retention will be powered by a convenient mobile app for pre-ordering and loyalty rewards, plus an exceptional in-store experience that builds loyalty.
Customer Acquisition Channels
- Double-Lane Drive-Thru: The primary channel for capturing commuter traffic.
- Mobile-Ordering App: A digital channel to drive repeat business and convenience.
- Community Events: Outreach at local markets and schools to build brand awareness.
- Strategic Partnerships: A 'Community Hero' program for staff at the nearby hospital.
[dynamic_pic12]
Question 5: Who will run the business and how will it be staffed?
The franchise unit will be run by an experienced Store Manager responsible for all day-to-day operations, supported by an Assistant Manager, Shift Leads, and a team of Baristas. The staffing model is designed to scale with revenue growth, starting with 8.5 full-time equivalent (FTE) employees and growing to 14.5 FTEs by year five. The management team's primary focus will be on operational efficiency, consistent execution of brand standards, and fostering the brand's signature positive culture.
Key Roles and Responsibilities
- Store Manager (1 FTE): Oversees all operations, staffing, and financial performance.
- Assistant Manager (1 FTE): Supports the manager and daily operations.
- Shift Leads (1.5 FTEs initially): Supervise shifts to ensure quality and speed.
- Baristas (5.0 FTEs initially): Deliver excellent customer service and beverage production.
[dynamic_pic13]
Question 6: What are the startup costs, revenue projections, and key financial metrics?
The total startup investment is estimated at $840,000, which covers the franchise fee, leasehold improvements, equipment, and drive-thru infrastructure. The financial model projects first-year revenue of $1,710,000, reaching over $2.5 million by year five. Key metrics include a 3-year payback period and an operational breakeven achieved in the first three months. It's a defintely realistic model, with ongoing franchise fees structured as a 6% royalty and a 3% marketing fee.
Key Financial Highlights
- Total Startup Investment: $840,000.
- Year 1 Projected Revenue: $1,710,000.
- Payback Period: 3 years.
- Breakeven Point: March 2026 (3 months post-launch).
[dynamic_pic14]
Biggby Coffee Franchise Business Plan Template Features & Benefits
Pre-Written and Customizable Business Plan
This coffee shop business plan template is a complete, pre-written document designed to save you dozens of hours. It's fully editable in Microsoft Word, allowing you to tailor every section to your specific location, ownership profile, and local market conditions. This franchise business plan provides the structure franchisors and lenders expect, helping you create a professional and compelling case for your new franchise location.
- Franchise-Ready Content: Pre-populated sections covering all key aspects of a franchise unit.
- Fully Editable in Word: Easily customize text, financials, and local data without special software.
- Professional Formatting: A polished, investor-ready document from the start.
Franchise-Specific Financial Projections
Our template includes detailed, five-year financial projections for your coffee franchise unit, presented in easy-to-edit Word tables. It breaks down the coffee franchise startup cost breakdown, operating expenses, and revenue assumptions based on a realistic unit model. These small business financial projections are essential for evaluating profitability, securing funding, and understanding your startup capital requirements from day one.
- 5-Year Financials: Includes Profit & Loss, Cash Flow, and Balance Sheet tables.
- Startup Cost Breakdown: Details initial investment needs for equipment, build-out, and fees.
- Revenue & Expense Model: Clear assumptions for sales, labor, rent, and franchise royalty fees.
Time and Cost-Effective Planning
Developing a comprehensive business plan from scratch is time-consuming and expensive. This restaurant business plan template is a cost-effective solution that provides a professional framework instantly. By using this guide, you save money on consultants and can allocate more of your capital toward the actual coffee shop franchise investment, like the franchise fee, equipment, and initial working capital.
- Reduce Consulting Fees: Avoid the high cost of hiring a business plan writer.
- Save Dozens of Hours: Focus your time on site selection, training, and operations.
- Allocate Capital Smarter: Invest your funds directly into your franchise startup.
Investor-Ready and Lender-Friendly
A well-structured plan is critical when seeking funding or franchise approval. This template is designed to present your coffee franchise opportunity with clarity and credibility. The professional formatting, logical flow, and detailed financial analysis help build confidence with banks, investors, and the franchisor's review committee, making your funding request and application much stronger.
- Meet Lender Expectations: Structured to answer the questions banks and investors ask.
- Franchisor-Approved Format: Aligns with the information required in the franchise disclosure document review process.
- Build Credibility: A polished and detailed plan shows you are a serious and prepared candidate.
Complete Business Overview
This template provides a comprehensive overview of your proposed franchise unit, covering everything from your mission and vision to your local market positioning and operational plan. It gives you a clear and well-organized narrative to present your business within the brand's framework. Writing a business plan for a new franchise location becomes a simple process of editing and refining, not starting from a blank page.
- Strategic Framework: Covers mission, objectives, and keys to success.
- Operational Plan: Outlines staffing, daily operations, and customer service standards.
- Local Market Analysis: A guide to defining your target customers and competitive advantage.
How to Use the Template
Download and Open:
Purchase the template and download it immediately. Open and edit it seamlessly using Microsoft Word or Google Docs, making it easy to start working on your business plan right away.
Customize with Your Details:
Modify each section to align with your business concept, industry, and financial goals. Personalize the content to reflect your target market, unique value proposition, and key financial details.
Complete Financial Projections:
Leverage the provided example financial projections or seamlessly incorporate your specific figures, utilizing an optional financial model available for purchase.
Finalize Your Business Plan:
Conduct a thorough review of your business plan, refining the content to ensure it's investor-ready and serves as an effective operational guide.
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.7 ★★★★★
Based on 2137 reviews
Sort
Product Reviews
★★★★★ 2
Like one of the other reviews has stated
Like one of the other reviews has stated, I, too, really wanted to like this chair, and I would have much rather enjoyed using it, than have losing $300 to send this chair back to the company that I purchased it from--(I have to pay for shipping both ways, plus a 10% restocking fee). Furthermore, I now have to begin the process again, for looking for yet another office chair that does not actually cause me physical discomfort and pain to use.
To begin this review, I want to state that I have never in my life experienced any sort of back injury, and in general, I never experience back pain. I am a healthy person in my 20's, my body frame is 6 feet tall and weighs 160 lbs, and I wear a size 38 suit jacket. I am a graduate student that spends each day sitting, doing reading and researching online, and I really need a proper ergonomic chair in which to do that each day.
I also want to mention, that unlike some people who have probably purchased this chair without trying it out first at an actual Herman Miller retail store, I actually did make two different trips out of my way to a Herman Miller retailer to test this chair out for about an hour each time, before decided to purchase it.
Having stated all of that, I will explain some of the reasons for which I rate this chair 2 stars out of 5 stars.
The chair caused me discomfort and pain:
1. Ultimately, the single chief reason for which I am choosing to return this chair, is that I cannot sit in it for extended periods of time, without experiencing pain and/or flaring in my back.
2. Aside from that discomfort, the chief reason for which I simply cannot use this chair for extended periods of time, is that it is extremely hard to find a sitting position on this chair that is not actually uncomfortable; the way in which the lower and middle portions of this chair are designed confuses me, as those portions of the chair's letter "H" shaped components are unable to be adjusted, which is very significant, due to the fact that the lower and middle portions of the back of this chair can really cause a lot of discomfort.
3. Problems using the setting for this chair:
What is probably the most greatly annoying part of using this chair, is the fact that it is so hard to find a single setting that works, and once one finds a setting that works, it changes and then changes again; and there are no memory settings, so each time one tries to revert back to a previous setting that actually worked, one has to go through trial and error steps that are time consuming and frustrating.
4. The back portion of the chair:
The lower back portion of this chair is not adjustable, and it really does press into my back as though it were an elbow. Of course there are ways to adjust the back of the chair so that such an experience can be altered, but when I make such adjustments, the chair is not improved, and only remains equally, if not more uncomfortable in different ways.
An example of how discernable the lack of comfort in this chair is, occurred when I had one of my family members, who has spent lots of time searching for a proper office chair for himself, sit in my Embody chair, and he noticed within seconds that the chair was not very comfortable.
5. Why didn't I discover these aspects of the chair when I tried it in the store?:
You might be wondering, how is it that I did not discover such uncomfortable qualities to this chair when I tried it out in the store. That question leads me to my biggest piece of advice to anyone considering purchasing this chair: It is imperative that you try this chair out for very extended periods of time before deciding to make this your new chair--that is of course, unless you don't mind spending between $1200 and $1650 for a chair that might not be useable. As for myself, I am lucky enough to be able to return this item, but it is going to cost me $300 to do so. It takes time to really discover the potential that this chair has for discomfort, as well as comfort, so don't expect to really know what this chair is all about from a basic trial of it.
6. Amount of time that I used this chair:
Since purchasing this chair I have sat in it for up to 10 and 12 hours a day, totaling well over 150 hours, and unfortunately I have concluded that I simply cannot be an owner of a Herman Miller Embody chair.
7. Some of the positive qualities of the chair:
Having stated all of that, I will in fairness, explain in my estimation what some of the positive qualities of this chair are.
8. Craftsmanship:
The chair is clearly crafted well and manufactured well, with good quality parts and fabric; the chair is weighs 65 pounds, and it feels solid. Furthermore, the casters that come standard with the chair, work very well--they roll well, and quietly. The arm pads of the chair work well, but I wish that they actually went a little higher than they do; I found my posture being adversely affected by having to rest my arms too low, and for a chair that seeks to be a "one size fits all ergonomic chair," I think it is an oversight to not make the arm pads go higher for people that are taller and have longer arms. Another positive quality about the chair is that it reclines extremely well; with this chair, one is able to really get a full recline, and remain in that position for as long as one feels comfortable, without feeling as though the chair is going to tip over, due to its very substantial weight.
9. Aesthetic:
The chair has an exceptional aesthetic as well. Although, if you do decide to purchase this chair, I highly recommend the "Black on Black" color, and do not recommend purchasing the white colored chair. I was one of the many people who initially planned to buy one of the bright white chairs,because the do look really cool, but before I purchased my chair, I read another reviewer state that they regretted buying the white chair, as its brightness served to overwhelm the spaces in which they used it. I ultimately concurred with their recommendation and was glad that I decided to buy the black chair. The white chair looks great, but over time, it is way too much; too bright, too white, too colorful, etc.
Before purchasing this chair I looked at every YouTube review video of the Embody chair that I could, to see what they were saying, and it really does seem as though the main reason that is given for purchasing this chair, is that it ostensibly has such a novel and beautiful aesthetic to it--which may be true, but in my estimation, it is not a good enough reason to spend between $1200 - $1650 on a chair that ultimately might have to be returned. When paying that kind of premium money, you're going to need a chair that you can use a lot.
10. Conclusion:
I am disappointed that I will be sending this chair back to the company from whom I purchased it. This chair is not your ordinary office chair: it is unique in its objective to mimic the human spine, and it really should be experienced for very extended periods of time, before being purchased. This is a very heavy chair -- 65 pounds -- to be returning, and that combined with the cost of returning it, is why it is not in one's best interest to purchase this chair unless one plans to keep it. Even if you decide to return this chair within the 30 day time frame that is allowed, you will be charged for both ways of shipping, and in my case, a 10% restocking fee (totalling $300).
Here is something interesting to keep in mind: At Herman Miller, the employees are allowed to use whatever Herman Miller chair they choose. Yet, on the several (three) different occasions that I called Herman Miller, I learned that there are plenty of employees that choose to use chairs other than the Embody chair, which are a lot more low end, as their own personal office chair. The main reason that I decided to purchase the Embody chair over the Aeron chair, is because of the fact that the Embody chair is supposed to have incorporated all of the research, development, and money that went into designing the Aeron chair, in addition to all kinds of new cutting edge research and development. I therefore concluded that the Embody chair would surely be at least as good, if not better than the Aeron chair. Well, when ones holds the aforesaid idea in mind, it is very curious that there are plenty of Herman Miller employees that choose not to use the Embody chair as their own personal office chair, given the fact that they are encouraged to use whatever Herman Miller chair they prefer the most. Furthermore, it is also interesting that there are not more positive reviews of the Embody chair than the paltry handful of reviews that have been on Amazon since the chair was created approximately five or more years ago. If the Embody chair is Herman Miller's new flagship chair, than why after all of these years of being produced, have there not been more positive reviews of the chair on Amazon?
I do not doubt that this chair can be a phenomenal chair for some, if not many people. I can however, only offer my own perspective and experience with this chair. Just around each time that I thought I was finally getting to like this chair, I would then begin experiencing new forms of discomfort and/or pain from using it.
Message to Herman and Miller:
If any of the designers from the research and development teams from Herman Miller read this review, I want to give you some summarized recommendations:
1. Please try to fix the harshness of the lower lumbar portion of this chair, or at least design the chair so that the letter "H" portion of the lower lumbar area of the chair can be adjusted.
2. Please offer some sort of memory settings for the chair, so that it might be easier to go between settings without having to use trial and error, and lots of guess work for finding a comfortable chair setting.
3. Please consider making the arm pads go a little higher for taller people.
4. Please consider making this chair more comfortable to sit in--and by comfortable, I mean that it might be prudent to put more cushioning on this chair, which may not be as aesthetically pleasing as the current Embody chair model, but which could ultimately yield a much more inviting and rewarding sitting experience for Embody chair users. It really seems as though function in the Embody chair was compromised for the sake of the chair's novel, modern, futuristic aesthetic.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 12, 2016
★★★★★ 5
Well-packaged, quality materials, easy to assemble, very comfortable, great customer service
Color: Black Full Mesh, Style: Executive
When I received this package, I was surprised at how small/compact it was--hard to believe a high-back office chair could fit in that box! As I unpacked it, I was impressed by two things: first, how incredibly well it was packaged with an obvious intent to protect the components; second, how solid, heavy-duty, and high-quality those components were.
I got the box unpacked and read the instructions. They were simple and easy to understand, and included so many "here's a good tip" notes that it was obvious that a lot of thought and experience had gone into writing them. I found the chair simple to assemble and had it done in less than 15 minutes.
The chair was very adjustable. I was able to get the height to exactly what I wanted with no trouble at all. I was also able to adjust the height of the lumbar support, and to adjust how far it extended. There are a lot of adjustments you can make, the instructions lay that out quite thoroughly, too. As a result, the chair was very comfortable and helped me sit with a healthy posture.
I bought this chair because I had begun having an ache in my lower back, which I suspected was due to a chair I had been using for over 5 years. Within 3 days, the back pain was gone.
I was also very impressed with the customer service. Their manual mentions in multiple places things you can try if you have any issues, and always ends with "call us". Their team reached out to me after a few days to make sure I got the chair assembled with no issues and that it was comfortable. This was all part of the all-around quality of this purchase.
I'm very happy with this chair!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 5, 2026
★★★★★ 5
Comparable to Higher-End Chairs, Solid Build and Support Without the Premium Price
Color: Black Full Mesh, Style: Executive, Color: Black Full Mesh, Style: Executive
I’ve been using this chair for a bit now and it’s been a genuinely upgrade. The build quality stands out right away, it has real heft and doesn’t feel cheap or hollow. Everything fits together cleanly and once assembled it feels stable and planted. I’m over 6 ft and 200+ lbs and it handles that without any issue, no creaking or sense that it’s being pushed to its limits.
There’s enough space in the seat and back that you don’t feel boxed in. I added an extra ergonomic cushion and it still feels roomy, which isn’t always the case with chairs in this category. The adjustability helps a lot here, especially the lumbar support. Being able to move it up and down and also forward and back makes it easy to actually get it where you need it, instead of just accepting a fixed position. The armrests are also easy to dial in, especially if you’re switching between typing, reading, or leaning back a bit. The tilt range is useful, and the tilt tension is stronger than I expected. Even at my size it takes a bit of effort to lean back, which I see as a positive since it feels controlled and supportive rather than loose or overly easy to recline. The mesh is another strong point. It came in perfect condition, no snags, no loose threads, no rough edges anywhere. There weren’t any bits of untrimmed plastic on the frame either, which says a lot about the quality control. The mesh itself is taut with a bit of bounce, so it doesn’t sag but still has some give, which makes long sitting sessions more comfortable.
Assembly was straightforward and clearly thought through. The instructions are easy to follow, but what stood out were the built in redundancies that keep you from second guessing anything. There are multiple left and right indicators when installing the arms, a clear front facing marker for the gas lift, and the screws are labeled in the packaging so you’re not guessing which goes where. It’s one of the smoother assembly experiences I’ve had.
I also reached out to activate my warranty and had a very positive experience. I spoke with Alice who was very knowledgeable, quick, warm, and they went out of their way to help me with whatever I needed. When I inquired about the extra screw holes under the chair, she let me know that this was for a foot rest which was still in the production phase and unprompted offered to have one shipped to me when they were ready! There is an excellent team behind the product.
Overall: well built chair with good materials, thoughtful design choices, and good adjustability to make it work for different setups. It feels durable, comfortable over longer periods, and especially well suited if you need something that can handle a larger frame without sacrificing support.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 20, 2026
★★★★★ 5
Excellent chair/great support.
Color: Black Full Mesh, Style: Executive
Excellent, comfortable chair! I was surprised at how easy it was to assemble---but the directions were super clear and all the pieces and parts were labeled. Once I received the chair, I was also surprised with the email follow up from Alice at Molents. All this for a reasonably priced chair.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 1, 2026
★★★★★ 4
Great Ergonomic Support and Fit, with Minor Adjustment Caveats
Color: Black Full Mesh, Style: Executive, Color: Black Full Mesh, Style: Executive
As someone who is 5'4" and 140 lbs, the size of the chair feels ideal, and the seat cushion is spacious without feeling overwhelmingly large. The breathable mesh material is high quality, keeping me cool during long working sessions while still feeling sturdy. The back support and adjustable lumbar feature aligns perfectly with my spine and has noticeably reduced my posture fatigue. The height adjustment mechanism operates smoothly to align perfectly with my desk, and the assembly process was surprisingly straightforward, taking less than 20 minutes with clear instructions and tools included. My only slight hesitations are regarding armrests not being long enough. The wheels are not easy to roll on carpet and require a bit of extra effort to move. Maybe a chair mat might be helpful on carpeted floors. However, for the price, the comfort and build are impressive.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 11, 2026